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Baby Boomer Survey2005
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Type: Report
Year Published: 2005
Sponsor: Del Webb
Abstract: This report represents the results of the 2005 Pulte Homes Baby Boomer study. In 2003 and 2004, Harris Interactive conducted a study for Pulte Homes that focused on the baby boomer generation. Like those studies, the primary purpose of this study is to understand the opinions of this generation about issues it is facing or will be facing in the near future. The topics for each of the surveys has been somewhat different, in order to keep the survey current. Among the topics explored in this survey were:
- Work habits
- Housing preferences (including interest in Active Adult Communities)
- Plans for retirement
- Issues related to caring for aging parents and younger children
- Social Security
- Lifestyle, dating, friendships
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